“Miserable Failure” search no longer points to Bush’s official site





The top search result for “miserable failure” on Google no longer points to George Bush’s official website at whitehouse.gov. The previous result came about as many webmasters purposely linked to the whitehouse.gov site with the anchor text of “miserable failure”. The Google search engine, which places a lot of importance in the anchor text, went on and placed Bush’s site as the top search result for that query, even though neither “miserable” nor “failure” appear anywhere in Bush’s site itself.

By the way, this change happened as Google updated its algorithm, not as a result of some type of manual adjustment.

This has been the example I would use when I want to emphasize the importance of anchor text. Now I’ll have to find another example…

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