I’ve been using AuctionAds for about a week now, so it’s time for a report.
CTR has been fairly low, which was somewhat surprising to me because I thought the pretty pictures would stimulate more clicks. Revenue was non-existent. This tells me I either targeted the wrong audience, or that the keywords I selected were not very good.
What’s next? I am planning to change the keywords for the ads, and see if that will improve things. I may also test this out on some other sites to see if a different audience profile will help.
AuctionAds, a new advertising network launched last week, is receiving positive reviews.
The signup process is very quick. What I liked about it is that it doesn’t ask for your social security number. I am always a bit leery about providing my SSN when I first sign up for an advertising network, since I want to give out as little of my personal information as possible, given the constant threat of identity theft. Once I earn enough money for them to need to know my SSN, I’ll gladly provide it.
Here is the browser market share for February 2007, based on traffic to my top site:
During February, the most significant change was the decrease of Opera (going from 2.20% in Jan to 1.89%), with most of the gain going to Firefox. IE was fairly flat compared to January.