Overall, I enjoyed reading this book. Yaro didn’t touch on the technical aspects of blogging at all (i.e., what WordPress plugins to use, etc). Instead, he laid out steps for selecting topics, writing posts, and blog marketing.
One of the concepts he discussed was “stream” vs. “river” when it comes to blog marketing. Basically, these are two big buckets of marketing, with those falling under the “streams” category generating a few new readers at a time, and those falling under the “river” category capable of generating tens, hundreds, or even more new readers at a time. While I already knew the individual techniques he mentioned, I had never thought about grouping these techniques in these buckets, and it is very useful in terms of helping me rethink what my own blog marketing strategies should be.
He also touched on the monetization aspects of blogging. What I agreed most is his statement that “recursive affiliate income is the holy grail of blog income”. With blogging, if you don’t continue to churn out new posts, readers will most likely stop visiting your blog. With recursive affiliate income, you will keep earning, even after you have stopped blogging altogether.
Yaro has an upcoming blog mentoring program, where he will teach you to earn a full-time income from part-time blogging. Those who are interested should check out BlogMastermind.com for more details.
Regardless of whether you are a beginner just thinking about blogging, or you have been blogging for a while, Blog Profits Blueprint will help you learn something new.