Use OpenAds As Your Own Ad Server

If you are using more than just one or two advertising partners, you know managing advertising is not an easy task. It takes time to put up new ads, take down non-performing ads, check results, etc. Back in SES San Jose 2007, I heard a couple of respected people in the search engine industry recommending OpenAds as the ad server of choice. So I went ahead and gave it a try.

I am very pleased with what OpenAds has delivered for me. Below are some of the features I find most useful with OpenAds:

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The Importance of Diversification

We often hear about someone making such and such amount of money from one particular form of advertising, or from one particular web site. This is all great. However, assuming that publisher does not have another income stream (whether it be a different website or a different method of income), that publisher does run the risk of having that single site / single monetization mechanism taken away from him/her. What if someone outranks you in search engines and you lose half of your traffic? What if the program you have been relying on all of a sudden decide to cancel your account? Or simply disappeared? Do you have a way to react to these types of events?

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Review of Yaro Starak’s Blog Profits Blueprint

I came upon Yaro Starak’s recently released free ebook called Blog Profits Blueprint. Yaro Starak is an entrepreneur from Australia, and his blog, Entrepreneur’s Journey, enjoys a wide readership.

Overall, I enjoyed reading this book. Yaro didn’t touch on the technical aspects of blogging at all (i.e., what WordPress plugins to use, etc). Instead, he laid out steps for selecting topics, writing posts, and blog marketing.

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Website Monetization with Job Board

Inspired by Dosh Dosh, I decided to look into setting up a job board for some of my sites.

The first thing I did was to find out who is offering this type of affiliate program. Dosh Dosh mentioned Job-a-matic, Job Thread, and Job Coins. I also remembers that Techcrunch has its own job board, so I went and found out that Edgeio also offers this type of program. Finally, I went through the big job sites such as CareerBuilder, Monster, and Hotjobs, and found that, even though most of them do offer an affiliate program, only one of them has a job board functionality, and that’s indeed.com. So, the initial list of candidates are: Job-a-matic, Job Thread, Job Coins, Edgeio, and Indeed.com.

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