Archive for the 'Search Engines' Category

Danny Sullivan leaving Search Engine Watch

Danny Sullivan announced in his blog that he is leaving Search Engine Watch, and almost certainly the Search Engine Strategies conference as well, after unable to come to a new contract with the current corporate owner of Search Engine Watch, Incisive Media. This is a bummer as Danny has basically become the face of the […]

Adsense Search

Adsense Search has not generated much revenue. However, I have found an area where Adsense Search is useful — in providing us the webmasters insight into what our visitors are looking for. Adsense now reports on the top keywords users type into the search box, and these keywords will provide ideas on what to add […]

Adsense Experimentation

I’ve experimented with two Adsense placement strategies during the past month: 1. Putting graphics on top of Adsense units. There has been a report that employing this technique can quadruple Adsense CTR by 4x. That was not the case for me. In fact, my CTR took a small dive. 2. Adding a second ad unit […]