Adsense For Mobile Now Available

If you have a mobile website, you have just gotten a new way to monetize your site today, as Google has made Adsense for Mobile to its publishers.

To use Adsense For Mobile, your site needs to be in wml, xhtml, or ctml. You can put one mobile ad unit on each page, and each unit can contain one (single) or two (double) ads. You can also customize your color scheme and select a channel to track, just like Adsense for Content. Adsnese For Mobile requires server-side scripting, and at this moment the following languages are supported:

PHP v4.3.0 or greater
Perl v5.8 or greater
JSP v1.2 or greater
ASP v3.0 or greater

Experimental Adsense Format?

I just came upon the Adsense format below:

Three text links appeared below the regular ad unit. If you mouse over the text link, I find the link to be in the format of ‘javascript:gurl(‘XXXXXX…XXX’)’. I used Google Blogsearch to see if anyone has noticed this type of display, and didn’t find any mention. Wondering if Google is testing a new Adsense for Content format that combines an ad unit with a link unit?

New Wrinkles in Adsense Reporting

I noticed a couple of things in Adsense reporting:

1. Under “Advanced Report” in the Year dropdown box, the selections now range from 2001 to 2037. Not quite sure why this happened, as Adsense was first started in 2003 and it’s now 2007. The extra 30 years post 2007, as well as 2001 / 2002, just don’t seem necessary. This is perhaps related to the introduction of Referrals 2.0?

2. If you have Adsense Referrals 2.0 enabled and you have selected a group of ads to display (perhaps a category or ads or keyword-based buckets), you’ll find a) the list of products that you can select is now much bigger — you can track performance at the individual product/advertiser level, something that was not possible with Adsense For Content, and b) it now takes much longer to load the page, especially if you are promoting many of the Referrals 2.0 products.

TopCat’s Experience and Thoughts on Adsense Referrals 2.0

Google announced Adsense Referrals 2.0 three days ago. I am now writing about it three days later because I want to talk about my experience with it, rather than just repeat what Google said.

Not all Adsense publishers will see Referrals 2.0 right away. Once your Adsense account is upgraded (Google is upgrading accounts as we speak), you’ll be able to tap into the greatly expanded Referrals inventory. As we know, previously only Google products were on the Referrals inventory list.

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Book Review: Adsense Code by Joel Comm

“Adsense Code” by Joel Comm was published in April 2006, and covered many topics related to Adsense. The book claims to reveal the “secret” of Adsense.

When I first read this book, I didn’t have any expectations. After all, I have been using Adsense since late 2003, and have pretty much seen all the techniques being discussed. However, I was in for a pleasant surprise: I actually found the book to be quite good. There are several reasons:

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Increase Adsense CTR by showing more Ads

I want to talk about a recent experiment I did for one of my sites in relation to increasing Adsense CTR. Originally this site had two columns, a navigation column on the left, and a main content column. The only advertising on the site was Adsense (two blocks). Then, I started noticing that all the big, established sites have multiple ads on their pages, and I thought, why not do that on my site? So, I added a third column to that particular site, and that column is entirely advertising, consisting of 125×125 boxes and a 120×600 skyscraper. Those are mostly affiliate links.

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Adsense Referrals, Anyone?

When it comes to Adsense, people immediately think of Adsense for Content Ad Units. Some will mention that Adsense for Content Link Units can be profitable as well. Finally, a few people know that Adsense for Search can generate income. At the same time, Adsense Referrals get very little mention.

I have come to understand there are sites that generate more income through Adsense Referrals than through Adsense for Content. Initially I was shocked at how this was possible. Then, as I dug more into it, I started to understand how Adsense Referrals can be profitable as well.

Of course, the way to do that is not to just throw up Adsense Referral links, and expect people to click on it, and sign up / download the product you are promoting. The way to do it is to write a tutorial on signing up for that product. For example, if you are promoting Adsense for Content, you can write a tutorial on the application process, how to place the code in your webpage, etc.

Over the long run, I have no doubt that Adsense for Content is the most profitable component of Adsense. However, in the short run, it doesn’t hurt to give Adsense Referrals a serious look, especially now that Google has increased the payout for referrals. If you have a content website, writing a tutorial on how to use Adsense might not be a good idea; however, if you have a blog, this is definitely worth a try. This can be especially helpful if Adsense is not yet prevalent in the language you are targeting.

Google updated its Adsense Program Policies

Google updated its Adsense Program policies yesterday (you can find the updated policy here). As usual, Jennifer Slegg at Jensense has a good summary on the changes.

To me, the interesting things to note are:

1. The policy itself is now readable. :)

2. Formalizing the ban on placing images next to Adsense ads to entice clicks. Google announced this ban last month, but I am still seeing a lot of Adsense publishers using this technique.

3. Copyrighted material. Google is now specifically banning sites that steal other people’s content from displaying Adsense. If you find your own content stolen and posted on a page that has Adsense ads (trust me, that can be a very unpleasant feeling), you can notify Google per directions found here, and Google will act on it.