Danny Sullivan announces his plans for 2007

Danny Sullivan announced his plans for 2007 in his blog today. In short, he will participate in next year’s SES conferences, although in a decreasing role with each one (chair of SES NY in April 2007, co-chair of SES SJ in August 2007, and consulting for SES Chicago in December 2007). For Search Engine Watch, Danny’s last day is still November 30, 2006.

This is definitely good news for the industry in the short run, as Danny will stay involved with SES, which should ensure that SES is staying on course. In the long run, it appears that 2007 will be a transition year for him, and that come 2008, he’ll most likely be doing something on his own. This should allow him some time to carefully plan out his next steps.

Name for Danny Sullivan’s Next Conference

Writing about the possibility that Danny Sullivan might start his own conference got me thinking… what would be a good name for that conference? Below are some of my ideas:

Search Engine Look
Search Engine Monitor
Search Engine Series

But I think he should use the name of…

Search Engine World

This would be most fitting, as participation of SES from outside of the US is definitely growing, and even though the most dominant search engines are still US based, there are a number of local search engines that are doing well as the local level. This name would most represent the global nature of this conference.

Danny, what do you think?

Danny Sullivan leaving Search Engine Watch

Danny Sullivan announced in his blog that he is leaving Search Engine Watch, and almost certainly the Search Engine Strategies conference as well, after unable to come to a new contract with the current corporate owner of Search Engine Watch, Incisive Media.

This is a bummer as Danny has basically become the face of the SES conference, and his contribution to the SEO and SEM industry is well known. It remains to see how this will affect the popularity of SES conferences. I wonder how this will affect the SES turnout going forward. My guess is that short term (say within the next 6-12 months), there will only be a small effect at most. The true impact will be long term, as the SES conference needs to have tracks that are both up-to-date and interesting, not to mention good-quality speakers!

I hope someone other than Danny will read my feedback to SES San Jose 2006…