Some blogs cover multiple categories, and your readers may only be interested in only a few of the categories, not all of them. You can offer your readers feeds that only cover specific categories. WordPress does offer this capability out of the box, but it’s not the default. Furthermore, you will want to burn all your category RSS feeds with Feedburner. Below I list the steps for adding category RSS to a WordPress blog using Feedburner:
Techcrunch reported that Google is close to buying Feedburner for $100 M. This deal has been rumored for a while now, but today Techcrunch said definitely that a deal will happen.
What does this mean? The comment board at Technorati is already buzzing with the possibility of seeing Adsense ads in Feedburner feeds in the not-to-distant future. Additionally, it is very likely that there will be some kind of integration between Google Reader and Feedburner.
I also think that this will help Google Blog Search to include more blogs in its index. Furthermore, other blogging service sites, most notably Technorati, will probably feel the need to quickly partner up with someone else. A Google-Technorati marriage is also possible, although it’s not as obvious as the Google-Feedburner marriage, where there is little overlap between the two.