Adobe’s Interesting Marriage To Omniture

It’s been a month since Adobe announced its purchase of Omniture. While some people have actually come out and say that getting the web analytics component is a smart move by Adobe, as Adobe would be able to bundle the Omniture technology into its web publishing offerings, most people remain skeptical as a) getting web analytics technology does not make a lot of sense given Adobe’s existing product line. Getting bought by either a top internet company or a company offering business intelligence solutions makes a lot more sense. b) Google Analytics, which is free, is rapidly making web analytics a commodity.

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