Use OpenAds As Your Own Ad Server

If you are using more than just one or two advertising partners, you know managing advertising is not an easy task. It takes time to put up new ads, take down non-performing ads, check results, etc. Back in SES San Jose 2007, I heard a couple of respected people in the search engine industry recommending OpenAds as the ad server of choice. So I went ahead and gave it a try.

I am very pleased with what OpenAds has delivered for me. Below are some of the features I find most useful with OpenAds:

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