Google Webmaster Tools: Part 3, Statistics Reports

This blog talks about the reports available under the Statistics tab in Google Webmaster Tools. The 4 main sections are: Query stats, Crawl stats, Page analysis, and Index stats. Let’s take a look at each one below:

Query stats

This page displays two main reports:
1) Top search queries (queries that most often return a page from your site), and your site’s position for each query.
2) Top search query clicks (queries that generated a click to your site), and your site’s position for each query.

You can also drill down by search time (web, image, etc) or search location (google.com, google.co.uk, googl.ca, etc — note that does not represent where your user is coming from. It simply indicates which Google search engine the user used).

Crawl stats

This report shows PageRank distribution of the pages in your site, as well as which page has the highest PageRank. This is a functionality that I can do without — Google should either provide PR information on all the pages, or just get rid of this report.

Page analysis

This page has two sections: Content, which shows the type of documents Google found on your site, as well as the distribution of language encoding for the pages on your site. Common Words, which shows the words most commonly found on your site, as well as the anchor text most often found in links pointing to your site.

Index stats

This is simply a list of commands that you can use to find more information about your site. For example, site:www.yoursite.com can be used to find the indexed pages from www.yoursite.com.

Google Webmaster Tools: Part 2, Diagnostic Reports

Once you have set up your site with Google Webmaster Tools, you’ll be able to view two types of reports: Diagnostic Reports and Statistics Reports. In this post, I’ll review the information available in the Diagnostic Tab.

Under the Diagnostic tab, there are three main sections: Summary, Crawl errors, and Tools. Let’s take a look at each one below:

Summary

The summary page showing the following:
1. Whether pages from your site are included in the Google index.
2. The date Googlebot last successfully accessed the home page of your site.
3. Whether you have submitted a sitemap to Google.
4. Crawl errors Google found, including:

  • HTTP errorsĀ
  • Not found
  • URLs not followed
  • URLs restricted by robots.txt
  • URLs timed out
  • Unreachable URLs

This error report is useful in helping you identifying incorrect links to your site, especially from internal links.

Crawl errors

The Web crawl report under Crawl errors shows any crawl errors in more detail. The Mobile Web report shows any crawl errors for your mobile site in CHTML, WML/XHTML.

Tools

robots.txt analysis: This report shows whether Google found a robots.txt file in your site. You can also experiment changing the content of robots.txt file and see how that affect Google’s crawlers.

Manage site verification: This report displays information webmasters need for verifying that they are indeed the owner of the site.

Preferred domain: Google allows you to specify whether you want Google to think www.sitename.com and sitename.com are the same. This is the one functionality that I think is the most valuable for Google Webmaster Tools. Since you have no control on how other people link to your site, you’ll want to make sure that Google knows that links to www.sitename.com and sitename.com are the same (this should usually be the case). This way, your site can get full credit for all the incoming links.